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The company specializes in developing and implementing individual strategies for targeted marketing and media advertising across various business segments.
We develop advertising campaigns optimized to achieve specific business goals, ensuring maximum results and minimizing risks. Our experience and professional approach help businesses increase turnover, enhance customer interaction, and achieve sustainable growth.
For over 2 years now, WaveDigital agency has been assisting companies in successfully competing and generating profits by implementing effective digital solutions into their businesses.
- Search and integration of new partners into the ConcordPay service
- Doubling of online connection requests
- Decrease in the cost of a request by 3 times
- Search and integration of new partners into the ConcordPay service
What we did
requests were collected, a proposal was developed, and search advertising was launched. During a detailed analysis, it was found that competitors were actively appearing in our branded traffic. Therefore, a decision was made to increase budgets for the branded campaign to prevent customers from switching to competitors. In further optimization, the best-performing requests that generated leads were identified.Therefore, a reorganization of requests was conducted, leading to a decrease in the cost per lead. Additionally, a pixel was installed on the website to segment the audience that visited the site but did not submit an application for acquiring services. A remarketing campaign with a promotional offer was launched.
- Engaging new partners in the niche of affiliate marketing
- Setting up and refining the systemic involvement of new partners
- Remarketing of old clients
- Increasing the potential audience through a referral program
- Engaging new partners in the niche of affiliate marketing
What we did
For effective partner engagement in the affiliate marketing niche, a strategy was developed that included several steps to achieve the desired result. Initially, we launched a “Conversion”-focused advertising campaign targeting the client’s landing page. This allowed us to obtain the initial applications and, using the pixel, identify the audience that visited the landing page but did not submit an application. For this audience, we initiated a remarketing campaign.
The campaign targeting “lookalike audience” also showed excellent results.
In parallel with advertising on Facebook, we collected search requests and launched a search campaign. The campaigns for connecting to the affiliate program and targeting competitors turned out to be the most effective.
- Engaging new suppliers
- Engaging contractors
- Expanding the geo and supplier audience, increasing new cooperation agreements
- Increasing the number of applications for engaging contracting partners
- Engaging new suppliers
- Engaging contractors
What we did
Engaging new contractors in the niche of goods supply/logistics posed a challenge for our team, but thanks to our efforts, the partner was fully satisfied with the results. We developed a landing page, installed a pixel, and launched an interest-based advertising campaign. Later, we connected similar audiences.
Unexpectedly, but it worked, and contractors began actively submitting their applications to us. Over almost three months, we achieved the necessary number of applications, and the campaign was successfully completed.
- Getting requests for internet connection
- Reactivation of old clients
- The website ranks fourth in Ukraine in terms of visits among providers
- Overall sales increased by 15%
- More than 300 new clients per month
- Getting requests for internet connection
- Reactivation of old clients
What we did
To increase the number of internet connection requests, an advertising campaign with the goal of “Conversion” to the website was launched, a special promotional offer has been created for new clients, which demonstrated high effectiveness, exceeding the KPI for cost per customer by 140%.
Additionally, contextual advertising was applied to promote the promotional offer. Through continuous testing, the following performed best: branded campaign, internet connection campaign, competitor campaign, dynamic campaign, and remarketing.
- Increase in the number of job applications for the company’s vacancies
- 193 job applications
- Decrease in the cost of applications by 3 times
- Increase in the number of job applications for the company’s vacancies
What we did
For the purpose of recruiting potential employees for the company, a targeted advertising campaign was launched using lead forms on Facebook and Instagram. The advertising campaign was divided into two types: “interest-based” and “lookalike audience-based”. The results were very positive, as the cost per lead was lower than the client’s KPI. During the advertising campaign, the company found all the necessary employees and closed its need for further recruitment.
- Increase in the volume of advertising sales in mass media
- Creating a promo to bring back old customers
- Attracting new clients
- Restoring cooperation with old clients
- Sales have increased by 39%
- 35 new clients in a month
- Increase in the volume of advertising sales in mass media
- Creating a promo to bring back old customers
- Attracting new clients
To achieve the set goals, targeting tools such as “Website Conversion” and ‘Lead Generation’ through lead forms were selected. After successfully accumulating a warm audience that interacted with the website, a remarketing campaign was launched with the goal of “Coverage”. This strategy enabled the company to initiate collaboration with new clients, as well as re-establish it with previous clients who had previously purchased advertising.
To attract leads’ attention, a promotional offer was used, which included receiving a PDF presentation of the company’s service and a call from a manager for consultation.This approach significantly increased the conversion of leads into clients, as they received not only information but also personal contact.
Having received the client database from the customer, we launched a mailing campaign (E-mail and Viber) with a promotional offer. This enabled us to resell advertising services to old clients.
- Attracting new product suppliers
- Increase in orders on the website
- Increase in repeat sales
- Monthly systematic growth of new partners (suppliers)
- Optimization and doubling of sales results through the website
- Creation and configuration of the repeat order system
- Attracting new product suppliers
- Increase in orders on the website
- Increase in repeat sales
What we did
The most effective goal in achieving the increase in the number of orders has proven to be the ‘Conversion’ goal on the quiz-landing and the landing page. Such advertising settings resulted in an increase in leads with an average conversion rate of 23%, which led to an increase in project income. Contextual advertising on the landing page also proved to be effective, showing even higher conversion rates into orders and helping to find new suppliers of farm products, which contributed to the expansion of the supplier base.
- Increase in advertising sales volume in the channel
- More than 100 new advertisers
- Expansion of the niche specificity of potential advertisers
- Re-engagement of advertisers
- Increase in advertising sales volume in the channel
What we did
To search for advertisers in the Telegram channel, targeted advertising with a lead form was launched, upon completion of which the lead received a PDF presentation with a commercial proposal and a call from a manager who closed the deal with the client. In further advertising optimization, a campaign based on similar audience interests was launched. Using the client’s database of contacts, a Telegram broadcast with a promotional offer for advertising placement in the channel was launched. Thus, it was possible to additionally sell the service to clients who had already cooperated with the client.
It’s the process of attracting customers to your project who are already prepared to purchase your product or service.
Lead generation differs from conventional advertising services in that you pay only for specific actions taken by potential customers, rather than just for coverage or clicks.
Lead generation is a universal tool for effective business promotion. With a database of leads, you can attract a large number of clients and, as a result, significantly increase income. This method has numerous advantages.
A lead is a potential customer or consumer who has shown interest in a product or service and may become your customer in the future. Interest can be expressed in various forms, such as filling out a form on a website, subscribing to a newsletter, contacting customer support, participating in a webinar or other activities that allow you to collect contact information and other data about the potential customer.
Leads can be classified into different types depending on their readiness to make a purchase:
1. Cold Leads:
Potential customers who have had minimal contact with the company or product and require further engagement and information.
2. Warm Leads:
Individuals or organizations who have shown some interest and engaged with the company but are not yet ready to make a purchase.
3. Hot Leads:
The most interested potential customers who are actively seeking solutions offered by the company and are ready to make a purchase decision.
Lead generation is a crucial component of any business’s marketing and sales strategy. Its main goal is to attract the attention of potential customers and convert them into “leads,” meaning individuals or organizations interested in the company’s products or services. Here are the key benefits that effective lead generation can provide:
- 1. Expansion of the Potential Customer Base: Lead generation enables the attraction of new potential customers who may not be aware of your brand or product.
2. Increasing Sales and Revenue: The more qualified leads you attract, the more opportunities you have to convert them into actual sales.
3. Improvement of Brand and Recognition: Lead generation through various channels such as content marketing, social media, email marketing, can enhance brand awareness among a wider audience.
4. Collecting Valuable Market Information: During the lead generation process, you can gather data about potential customers, such as their needs, preferences, and behavior, which can help improve products, services, and marketing strategies.
5. Marketing Budget Optimization: Lead generation helps direct the advertising budget to the most effective channels and strategies, increasing the overall efficiency of marketing expenditures.
6. Increasing Competitiveness: In highly competitive market conditions, effective lead generation can become a decisive factor, allowing a company to stand out among competitors and occupy a more advantageous market position.
In summary, lead generation not only helps increase sales volumes and company revenue, but also contributes to improving customer relationships, expanding market reach, and enhancing overall business efficiency.
Depending on the technical capabilities of the CRM system and the depth of tracking the potential customer’s journey on the website, it is possible to divide the reward for attracted traffic into the following groups:
1. Leads (CPL) is a preliminary sale, a potential customer of your product or service, whose contact information you have successfully obtained through marketing efforts.
2. Conversions (CPA) – direct sales on your website.
3. RevShare (Revenue Share) – a percentage of the sale.
4. Hybrid – a rate for lead/conversion and a percentage for revenue share.
The cost of lead generation can vary significantly depending on various factors, including industry, target audience, chosen marketing channels, market competition, and the effectiveness of your campaigns. Here are some key aspects that influence the cost of lead generation:
- Industry and Product: Some industries have a higher cost per lead due to high competition or the high value of end products/services. For example, leads for financial services, real estate, or B2B products often cost more than leads for B2C consumer goods.
- Lead Generation Channels: Different marketing channels have different costs. Paid advertising on Google Ads or social media platforms may have varying costs per click or per view, depending on competition for advertising space. Content marketing and SEO, while requiring initial investment, may offer a more cost-effective lead price in the long term.
- Lead Qualification: The cost of a qualified lead, who has already shown a certain interest in purchasing or possesses the necessary characteristics, is typically higher than that of just attracting website visitors.
- Geography: The cost of lead generation can also vary depending on the geographical market you are targeting, taking into account economic conditions, income levels, and other local factors.
- Campaign Scale: Larger marketing campaigns may benefit from economies of scale, reducing the overall cost per lead through optimization and more efficient resource allocation.
On average, the cost per lead can range from a few dollars in B2C segments to several hundred dollars in B2B industries or specialized niches. It is important to regularly analyze the effectiveness of your lead generation campaigns.
Calculating the cost of a lead is a key metric for evaluating the effectiveness of lead generation campaigns. CPL allows you to understand how much it costs to acquire one potential customer. You can use the following formula to calculate the cost of a lead:
CPL = Total campaign expenses / Number of leads generated
The steps to calculate CPL are as follows:
1. Total campaign expenses:
First, determine the total budget for the marketing campaign. This includes expenses for advertising, content creation, salaries of personnel involved in the campaign, and other direct costs.
2. Number of leads generated:
Calculate the number of potential customers (leads) attracted during the campaign period. A lead is considered anyone who has shown enough interest in the product or service to leave their contact information for further communication.
Let’s consider an example:
If we spent $1000 on a Facebook Ads campaign and got 50 leads as a result, the calculation of the cost per lead will be as follows:
CPL = $1000 / 50 leads = $20 per lead
Thus, the cost per lead in this example is $20. This metric allows us to assess how effectively the marketing budget is being used to attract new potential customers. Regular analysis of CPL enables optimization of marketing strategies and reduction of customer acquisition costs.
There are several methods of calculation:
- Actual: Divide the expenses spent on lead generation by the number of leads obtained. Example: spent $100, got 50 leads, cost per lead = $100/50 = $2.
- Predictive: Determine the share of the average order margin you are willing to pay as a lead fee. And this will be the cost per lead.
Not all leads result in sales. Therefore, a more informative metric is the value of an order. Take the cost per lead and multiply it by your conversion rate. If out of 100 leads approximately 30 become buyers, then the conversion rate = 30/100 = 0.3.
Example: From the average purchase, we get a $200 margin, of which you are willing to spend $40 on lead payment. With a 30% conversion rate, for one order, you pay $40 * 0.3 = $12.
